Rooted in Cuban culture, Don Francisco proudly offers four generations of family crafted coffee. Their latest product, Cold Brew, was initially launched in club wholesalers and is now available in retail. My goal was to create an impactful billboard effect at shelf while capturing the traditional look and feel of their core line.
Confidential. Property of the DuPuis Group.
For retail, the front and back of the club box is combined to create a dual PDP.
Don Francisco Cold Brew merchandized in Casa Cubana, Don Francisco's coffee shop located in Los Angeles.